(RIEBセミナー/神戸大学海事科学研究科附属国際海事研究センター/交通政策研究部会 共催)

2019年8月22日(木)10:40 ~ 12:10


RIEBセミナー/神戸大学海事科学研究科附属国際海事研究センター/交通政策研究部会 共催

日時 2019年8月22日(木)10:40 ~ 12:10
会場 経済経営研究所 会議室(新館2階)
対象 教員,院生,および同等の知識をお持ちの方
使用言語 英語
10:40 ~ 12:10
Perception towards Electric Vehicles and its Impact on Consumers' Preference
Milad GHASRI(School of Engineering and Information Technology, The University of New South Wales)
Relative advantage, or the degree to which a new technology is perceived to be better than an existing technology which is being replaced, has a significant impact on individuals' decisions on when, how and to what extent to adopt. In this study, an integrated choice and latent variable model is used to measure the perceived advantage in electric vehicles over the conventional internal combustion engine vehicles. The analysed data is obtained from a stated preference survey including 1,076 residents in New South Wales, Australia. According to the results, the latent component of the model disentangles the perceived advantages across three dimensions of vehicle design, impact on the environment, and safety. These latent variables are interacted with price, driving range and body type, respectively, to capture the impact of perception on preference. The developed model is then used to examine different scenarios, in order to explore the effectiveness of several support schemes. The results show higher probability of adopting electric vehicles for generation Y, compared to generation X and Z. Generation Y is found to be the least sensitive cohort to purchase price, and generation X to be the most sensitive cohort to this attribute. People are more sensitive to incentives for the initial price compared to ongoing incentives for operating costs. Also, offering financial incentives to consumers as a rebate on the purchase price is more effective than allocating the same incentive to manufactories to reduce the purchase price.