Examining Japanese Women's Preferences for a New Style of Postnatal Care Facility and Its Attributes


Perinatal care in rural Japan is currently facing a crisis because of the lack of medical staff, especially obstetricians. In this study, a new style of postnatal care facility that combines both medical and nonmedical support is considered. Contrary to most postnatal care facilities in Japan, this new postnatal care facility accepts a puerperant from the cooperating maternity facility soon after birth (≤2 days). We conducted a hypothetical-choice experiment to investigate whether this new postnatal care facility could be accepted by women in Gero City, Hida, Gifu Prefecture and how these women evaluate different kinds of postnatal care services. The results show that after a 2-day hospital stay, women from Gero City preferred to move to the new postnatal care facility over the other alternatives (continued hospitalization or discharge home). In addition, the estimated choice probabilities for selecting the postnatal care facility under different scenarios show a high level of acceptance for this new postnatal care facility.


Postnatal care facility, Obstetrics, Preference; Choice experiment, Japan


Junyi SHEN
Research Institute for Economics and Business Administration,
Kobe University
Rokkodai-cho, Nada-ku, Kobe
657-8501 Japan
Phone: +81-78-803-7036
FAX: +81-78-803-7059
School of Economics, Shanghai University, China

Faculty of Economics, University of Marketing and Distribution Sciences

Department of Midwifery, Gifu University of Medical Science

Tatsuro FURUI
Department of Obstetrics and Gynecology, Graduate School of Medicine, Gifu University

Department of Obstetrics and Gynecology, Graduate School of Medicine, Gifu University

Tatsuyoshi SAIJO
Research Institute for Humanity and Nature
Research Institute for Future Design, Kochi University of Technology