| 日時： （Date&Time) |
7月9日（金）午後1時30分から (Friday, July 9, 1:30pm〜) |
| 報告者： （Speaker） |
Geoffrey JONES |
| 所属： （Affiliation） |
Harvard Business School, Professor |
| 論題： （Topic） |
Why is knowledge creation and transfer so difficult in large multinational
corporations? Evidence from the business history of Unilever.  |
| 概要： （Abstract） |
This paper discusses the problems experienced by large corporations in innovation, new business creation and knowledge transfer. Alfred Chandler, the doyen of business historians, has stressed the central role of large managerial corporations as the main engine of innovation since the Second Industrial Revolution. However over the last thirty years large corporations with vast accumulated knowledge have experienced major difficulties in new business creation because of technological and resource lock-ins, and routine and cultural rigidities. The problems are well understood conceptually, but there is limited empirical information. There are also many unresolved issues regarding knowledge transfer within large multinationals. In internalization theory, the existence of multinationals is explained by their ability to transfer knowledge across borders more efficiently than markets. However the large conceptual discussing intra-firm knowledge flows - and the learning opportunities for firms opened up by internationalization ? has not been matched by strong empirical evidence. This paper explores thee issues using a case study of Unilever since the 1960s. Unilever was one of the largest corporate spenders on research in the world consumer packaged goods industry. The reasons why the company experienced serious and long-term problems turning research expenditure into commercial products are considered. |
| 会場： (Place) |
神戸大学経済経営研究所 会議室 （研究所新館2階） Meeting Room (New Building 2nd floor) |
| 対象： （Intended Audience) |
教員、院生、学部生、および同等の知識をお持ちの方 Faculty, Graduate Students, Undergraduates, and People with Equivalent Knowledge |
| 使用言語： （Language） |
英語 English ＜通訳： 古谷 豊 （神戸大学大学院経営学研究科講師）＞ Interpreter： Yutaka Furutani (Graduate School of Business Administration, Kobe University) |
| 備考： (Note) |
論文のコピーは開催日の１週間前に研究助成室にご用意いたします。 Copies of the paper will be available one week before the seminar at Research Assistant Room. |