江崎グリコ国際経営セミナー （Ezaki-Glico Seminar in International Business）
|7月2日（水）午後3時30分から （Wednesday, July 2, 3:30pm〜）
|Center for European Economic Research (ZEW), Mannheim, Germany, 神戸大学 （Kobe University）
|Country specific drivers of the international diffusion of innovations
|Multinational corporations are often faced with regionally varying market conditions, local environments and demand preferences. This paper presents the lead markets concept of developing global innovation that takes advantage of the lead market phenomenon. A lead market is a regional market that is first to adopt global innovation designs. A system of five lead factors explains the lead role of a market: a demand advantage, a price advantage, an export advantage, a transfer advantage and a market structure advantage. The system of lead market factors is illustrated with a detailed case study of the cellular mobile telephone industry. It is suggested that companies can harness lead markets for the development of global innovations. By developing and re-fining innovations in close interaction with the local environment of a lead market, a company can focus on a narrow range of preferences and feedback, lowering the risk of being locked into idiosyncratic environments.
|神戸大学経済経営研究所 調査室 （兼松記念館1階）
Seminar Room at RIEB (Kanematsu Memorial Hall 1st Floor)
Faculty, graduate students, undergraduates, and people with equivalent knowledge