Modularization for Product Competitiveness -Analysis of Modularization in the Digital Camera Industry-


Focusing on the digital camera industry with high Japanese competitiveness in IT industry, entrants are analyzed in detail as to how growth was achieved after the period of market introduction and particularly from the view of modularization and platform strategies of leading companies. As a result, the involvement of indicators such as product production, development lead-time, and price with the strategies of modularization and platform was analyzed.

Keywords: Product Development, Modularity, Product Platform, Vertical Integration, Product Strategy

Munehiko ITOH
Research Institute for Economics and Business Administration
Kobe University
Rokkodai-cho, Nada-ku, Kobe
657-8501 Japan
Phone: (81) 78 803 7036
Fax: (81) 78 803 7059